One morning during the early branding process, while Relajarse still existed only as a dream and a stretch of land in Costa Rica, one of the founders called me. I could immediately tell something had clicked. His energy was unmistakable. “I’ve been thinking about the logo,” he said. A brief pause.“It needs to include a Guanacaste tree… a monkey… a surfer… and a parrot.” It was one of those moments that lives somewhere between excitement and gentle internal panic — the kind ev